Business Model

Per-student SaaS sold to school operators. Tiered by school size. Sustainable from the first 5 paying schools — venture-scalable from the first district contract.
Pilot
$0 / student
Reference schools (incl. Boca Lago) · Year 1
  • Up to 200 students
  • Full Guide Monitor + Parent Digest
  • Co-development access
  • Case study + outcomes data in exchange
Core
Per-School License
$35 / student / mo
Charter networks & private schools, 100–2,000 students
  • All orchestration features
  • Up to 6 platform integrations
  • Guide Monitor + interventions
  • Parent Digest (weekly)
  • Onboarding + Guide training
District
Custom · usage-based
Public districts, 5,000+ students
  • Volume pricing, typically $20–25 / student / mo
  • Custom integrations + SSO
  • Compliance package (FERPA, COPPA)
  • Dedicated success manager
Unit Economics (Core tier)

One school at 400 students = $168k ARR. Three schools clears bootstrapping.

Avg. school size
400students
ARR / school
$168k$35 × 400 × 12
Gross margin
~75%net of LLM + platform costs
Target Yr-3 ARR
$5M~30 schools live

Go-to-market sequence

1

Reference site (now)

Run the Boca Lago pilot — produce 12 months of outcome data, parent NPS, and Guide testimonials. This is the asset every later sale leans on.

2

Charter networks (Yr 1–2)

Sell to operators of 3–10-school charter management organizations through our founding-team relationships. Faster decision cycles than districts, more capacity to adopt new tools.

3

Districts & curriculum (Yr 2–3)

Use charter-network outcomes to enter district RFPs. Parallel: open the fully online curriculum SKU for homeschool / micro-school families.

What we're NOT doing: selling tutors, building yet another LLM-wrapper tutor, or trying to displace Khanmigo / Math Academy. We sit above them. That keeps our build scope small, our COGS predictable, and our value proposition uncluttered.